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Mr. Peanut Is A Blushing Love Guru In Valentine’s Day Collab...

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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

Heather Taylor -
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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

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Happy 70th Anniversary, Reynolds Wrap!

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For the last 70 years, one of the kitchen’s MVP products has undoubtedly been the aluminum foil must-have Reynolds Wrap. This year, the foil turns the big 7-0 and to celebrate, Reynolds Wrap is literally unboxing 70 years of foil hacks.

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

2010 Madison Avenue Walk of Fame Winner Profiles

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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