In honor of National Fudge Day on June 16th, Ernie Keebler and his elf buddies are uprooting the Keebler Hollow Tree to the Big Apple for an exclusive pop-up event.

If you’re familiar with the Keebler Elves, then you’ll know that the Hollow Tree is where some of their most scrumptious delights — including cookies and crackers — are baked with the help of magic ovens. Recently, the Elves discovered that they had an overwhelming surplus of fudge on hand and decided to bake and drizzle to perfection their latest product, Keebler Whoopsy! Fudge Stripes cookies. It’s their first #FullyFudged cookie, just in time to celebrate the holiday.

But that’s not all! See, humans have long been curious about this Hollow Tree and what happens inside of it. It has been speculated that it’s home to prized elfin recipes, an elevator deep in its roots, and even a subterranean fudge river. For the first time ever, Ernie and the Keebler Elves are bringing the Hollow Tree to NYC to give people of all ages a glimpse into their magical world.

What can you expect to find in the Hollow Tree? Most of those details are under wraps for now, but there will be many opportunities for the public to “get their fudge on.” Ernie the Keebler Elf will be making a special appearance, and visitors may even get to experience the fudge geyser for the first time.

Of course, you won’t know what could happen until you stop by for a visit! Join Ernie and the Keebler Elves at the Hollow Tree pop-up on June 16th at 393 Broadway in New York from 10 A.M. until 6 P.M. Follow the #FullyFudged hashtag on social media and check in with Keebler’s Facebook and Twitter accounts for more details on the day!


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