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Design Evolution: The Cheerios Kid and Sue

Heather Taylor -
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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor -
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We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor -
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For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

All About Snap, Crackle, and Pop from Rice Krispies

The Marvelous Life Of The Little Utz Girl

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What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor -
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Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

2011 Madison Avenue Walk of Fame Winner Profiles

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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