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Design Evolution: The Cheerios Kid and Sue

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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are...

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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Celebrating More Than 50 Years of Homepride’s Fred

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This week, we bid Italy and our adventures with Skiro the Squirrel arrivederci as we depart to the United Kingdom for a one-on-one with the ever-grinning, ever-charming Fred from Homepride.

The Spooktacular Origins of Monster Cereals

7 Memorable Brand Mascot Moments on The Simpsons

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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