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AW Throwback: Milton the Toaster

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AW Throwback: The Dinty Moore Lumberjack

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AW Throwback: Swiss Miss

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The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

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Throwback: Mr. Bubble

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Throwback: Wally Bird from Western Airlines

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Throwback: The M&M’s Candy Man

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Throwback: Charmin’s Mr. Whipple

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Throwback: Squeezit

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Throwback: Mountain Dew’s Willy the Hillbilly

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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are...

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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Throwback: Mountain Dew’s Willy the Hillbilly

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Developed in 1940s by Tennessee bottlers Barney and Ally Hartman, Mountain Dew is actually slang for “moonshine.” That’s right, folks — this soft drink was initially developed as a mixer for whiskey!

Whatever Happened to Gramps from Cocoa Puffs?

Gimme That ‘Za: The Wacky World of Pizza Mascots

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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