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The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017

Oreo is Turning 110!

Heather Taylor - January 18, 2022

Oreo, famously nicknamed Milk’s Favorite Cookie, will officially become a supercentenarian on March 6, 2022. That’s right: Oreo is celebrating its 110th birthday! Is it...

Celebrating More Than 60 Years of Mr. Bubble!

January 12, 2022

How The Chips Ahoy Cookie Guy Uses His Eyes To Become...

Heather Taylor - March 22, 2019

Most brand mascots are known for having a defining signature.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Throwback: Speedy Alka-Seltzer

Heather Taylor - May 2, 2016

“Plop, Plop, Fizz, Fizz, Oh What a Relief It Is!”

How Target Woofed Its Way to Shopping Success with Bullseye

November 20, 2017

Oral History: Calabash Animation (Part 1)

April 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

These Are The Top 5 GEICO Commercials Of All Time

February 20, 2019

Tag: Times Square