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How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle,...

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Presenting the 2016 Madison Avenue Walk of Fame Winners!

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Dramamine Debuts Its First Spokescharacter, The Drama Llama

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As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. Whether you’re hitting the road or flying...

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

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“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

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Celebrate National Root Beer Float Day with A&W’s Rooty!

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Happy National Root Beer Float Day! We can’t think of anyone better to enjoy this holiday with than the legendary Rooty, also known as the Great Root Bear at A&W Restaurants.

Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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