Home Tags The delicious one

Tag: the delicious one

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

In 2017, Australian advertising agency BMF introduced a new ad campaign for Golden Crumpets, a breakfast brand under the George Weston Foods portfolio of food brands. Golden Crumpets debuted a new character named Billy Crumpet – unlike any crumpet mascot you’ve seen before.

Get new PopIcon content delivered weekly to your inbox, sign up below.