Heather Taylor
Icon Researcher & Blogger at Advertising Week
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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.
EDITORS PICKS
10 Brand Mascots We’d Dress Up As For Halloween
If you’re still on the hunt for the perfect costume to wear to the agency Halloween party this year, you’ve come to the right place. Why not go as a beloved brand mascot?
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Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
