Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Hinge’s Mascot Begs Gen Z: Fall in Love and Delete This...

Heather Taylor - September 15, 2022

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022

The Rice Krispies’ Brand Mascots Are Ready for Halloween!

Heather Taylor - August 20, 2022

Which Brand Mascot is Officially a Twitch Star?

Heather Taylor - August 20, 2022

Design Evolution: Hootsuite’s Owly

Heather Taylor - August 8, 2022

Frute Brute Returns to the Monster Cereals Lineup!

Heather Taylor - August 2, 2022

Geoffrey the Giraffe, and Toys”R”Us, is Coming to Macy’s!

Heather Taylor - July 25, 2022

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022

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Game On! Mr. Peanut Is Heading To Super Bowl LVII!

Heather Taylor - January 23, 2023

Super Bowl Sunday just got nuttier! Mr. Peanut, the iconic PLANTERS brand mascot, will be returning with a game day commercial for Super Bowl...

5 Reasons Why I Don’t Think Maya Rudolph Is The New...

January 24, 2023

5 Fun Facts About Snuggle Bear

Heather Taylor - November 22, 2021

1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

Meet the Serta Counting Sheep

October 10, 2017

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019

Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

All the Brand Mascots That Made Headlines in 2017

December 27, 2017

How An Airport Delay Led to McGruff’s Creation

January 8, 2018