Home Authors Posts by Heather Taylor

Heather Taylor

414 POSTS 8 COMMENTS
Icon Researcher & Blogger at Advertising Week

AWEurope Throwback: The Country Life Buttermen

Heather Taylor -
0

The Noid Versus Nuro: Domino’s Brings Back Its Iconic Nemesis

Heather Taylor -
2

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor -
0

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

Heather Taylor -
0

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor -
0

Making the Band with Rice Krispies’ Snap, Crackle, and Pop

Heather Taylor -
0

How to Design a Clubhouse for Brand Mascots

Heather Taylor -
0

How Ronald McDonald Met Grimace

Heather Taylor -
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor -
0

Dream Job Alert! Become a Peanutter with Mr. Peanut and Planters

Heather Taylor -
0
1234...42Page 3 of 42

Introducing the 2021 Madison Avenue Walk of Fame Winners!

Heather Taylor -
0
Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are...

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor -
2
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

EDITORS PICKS

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor -
0
For decades, they’ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are “gr-r-reat!” while others are magically delicious. If you want more, all you had to do was follow your nose — unless you’re a silly rabbit.

Who is Captain Morgan?

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

Copyright © 2021 Advertising Week. All rights reserved. Privacy Policy • Terms & Conditions