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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Meet Prince Cheddward, the Cheez-It Bowl’s First-Ever Mascot!

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Mr. Peanut, Reginald VelJohnson Get Retro in Celebrating “A Nutty Holiday”

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7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

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Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

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5 Fun Facts About Snuggle Bear

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Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

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Energizer’s Holiday Ad Gifts a Family Its Iconic Energizer Bunny

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The Sleepytime Bear Wakes Up!

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7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

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Betty Crocker Celebrates Centenarian Birthday

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

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For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

The Marvelous Life Of The Little Utz Girl

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Throwback: Squeezit

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If you were a child of the 1990s, or even the late 1980s, you know exactly what this tagline is for: Squeezit!

Presenting the 2016 Madison Avenue Walk of Fame Winners!

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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