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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Advertising’s Secret Weapon? It’s The Brand Mascot

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Cracker Jack Adds a New Face to Its Roster With Cracker...

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ChapStick Debuts New Flavor: Broccoli ChapStick!

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Can Zooey Deschanel Pass as the Real AT&T Lily?

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A Cinderella Story, As Told by the GEICO Gecko

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Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup

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The Surprising Reason Why the Duolingo Owl is Green

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Lucky the Leprechaun Shares His Magical Origin Story in “The Magic...

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Grimace’s Cameo in the McDonald’s Game Day Spot, + More Brand...

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The Symbolic Emblem for the Paris 2024 Olympic Games

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Meet Gatsby and Blocky, Gate.io’s New Mascots!

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It’s not often we get to report on the debut of brand mascots in the cryptocurrency space! As part of the 9th anniversary re-branding...
A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

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5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

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For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

EDITORS PICKS

Throwback: Mr. Bubble

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Splish splash! For more than 50 years, Mr. Bubble has been America’s favorite bath time buddy for kids of all ages as one of the top-selling bubble baths.

A Pup and His Toilet Paper: 5 Things You Never Knew...

Who is Little Debbie?

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

These Are The Top 5 GEICO Commercials Of All Time

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