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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

The Serta Counting Sheep Return To Serenade “All The Comforters” In...

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Who Are the Puffs Pals?

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AW Throwback: Mr. Zip

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AW Throwback: Mr. Yuk

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AW Throwback: McDonald’s CosMc

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Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

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Ernie and the Keebler Elves Hit the Road, Spread Magic for...

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Meet Tazuni, Official Mascot of the FIFA Women’s World Cup Australia...

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Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

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The Chick-fil-A Cows Are Back — And They Want Your Help...

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AW Throwback: McDonald’s CosMc

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In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Mr. Clean

EDITORS PICKS

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

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It’s impossible to forget your first introduction to the Sanrio character canon.

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Design Evolution: Sour Patch Kids

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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