Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.
EDITORS PICKS
Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
