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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Happy National Sorry Charlie Day!

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Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

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An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

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7 Brand Mascots Providing Comfort During the Coronavirus

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Breaking News: The Kool-Aid Man Is Missing!

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8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots

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What Do Brand Mascots Need to Survive? Give Each Character a...

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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

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M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

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Every Brand Mascot Featured in Super Bowl LIV

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Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

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Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal. They’ve been BFFs since 2014, but the Clydesdales have been spending the COVID-19 pandemic social distancing.

Charlie the Tuna’s Special Message for Essential Workers

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

These Are The Top 5 GEICO Commercials Of All Time

EDITORS PICKS

Advertising Pros Reveal Their Favorite Fast Food Mascots

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From cows that can’t spell to silent kings, we’ve gathered together members of the advertising community to share their thoughts about their favorite faces in fast food.

How Fudgie the Whale Became “Fudgie the Beer”

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
21
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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