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Icon Researcher & Blogger at Advertising Week

Lucky the Leprechaun Shares His Magical Origin Story in “The Magic...

Heather Taylor - February 28, 2022

Grimace’s Cameo in the McDonald’s Game Day Spot, + More Brand...

Heather Taylor - February 14, 2022

The Symbolic Emblem for the Paris 2024 Olympic Games

Heather Taylor - February 7, 2022

The Budweiser Clydesdales Head to Super Bowl LVI

Heather Taylor - February 1, 2022

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

Heather Taylor - January 26, 2022

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For...

Heather Taylor - January 24, 2022

Oreo is Turning 110!

Heather Taylor - January 18, 2022

Celebrating More Than 60 Years of Mr. Bubble!

Heather Taylor - January 12, 2022

Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022

Heather Taylor - January 10, 2022

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

POPULAR

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018

For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016

As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.

2005 Madison Avenue Walk of Fame Winner Profiles

August 29, 2016

Behind the Icons: Carol H. Williams

May 23, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

What Happened To Hazelnut, The New M&M’S Spokescandy?!

May 23, 2019