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Icon Researcher & Blogger at Advertising Week

Frute Brute Returns to the Monster Cereals Lineup!

Heather Taylor - August 2, 2022

Geoffrey the Giraffe, and Toys”R”Us, is Coming to Macy’s!

Heather Taylor - July 25, 2022

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022

Nerf Debuts First Mascot — Murph

Heather Taylor - June 20, 2022

Meet “The Real Mad Men of Chicago”

Heather Taylor - June 6, 2022

Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”

Heather Taylor - May 2, 2022

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Meet Gatsby and Blocky, Gate.io’s New Mascots!

Heather Taylor - September 25, 2022

It’s not often we get to report on the debut of brand mascots in the cryptocurrency space! As part of the 9th anniversary re-branding...

A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

September 28, 2022

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5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018

For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

Oral History: Calabash Animation (Part 1)

April 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

These Are The Top 5 GEICO Commercials Of All Time

February 20, 2019