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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Microsoft’s Clippy Makes a Comeback as an Emoji

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AW Throwback: Milton the Toaster

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Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

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Mr. Peanut, Fudgie the Whale Prep for Father’s Day Celebrations

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Lucky the Leprechaun Becomes Supervillain Loki in “Loki Charms”

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AW Throwback: The Dinty Moore Lumberjack

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Mr. Peanut’s New Design Highlights the Mascot at His Best in...

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Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in...

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AWEurope Throwback: Typhoo Tea Gnu

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What Happens When Progressive Takes a Break from Work?

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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are...

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

EDITORS PICKS

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

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He’s flying — or rather, swimming — solo and identifies as neither left nor right-winger, but an alTUNAtive candidate instead.

Meet the Pillsbury Doughboy’s Family!

Recapping Advertising Week: Brand Mascot Edition

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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