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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

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#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl...

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First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

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7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

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Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

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How to Play Ice Hockey with Ronald McDonald

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8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

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Top 5 Memorable Moments When Mascots Met Santa Claus

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How Richard the Nutcracker Became Mr. Peanut’s Rival

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The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

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Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

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Miss Chiquita is no longer visible on the Chiquita brand logo. The first lady of fruit is doing her part to emphasize how important it is for everyone to practice social distancing during COVID-19.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

EDITORS PICKS

Design Evolution: Cap’n Crunch

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In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.

Behind the Icons: Carol H. Williams

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
11
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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