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Candy & Snacks

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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

The Budweiser Clydesdales Head to Super Bowl LVI

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For All Funkind”

Mr. Peanut Shells Out Millions — But Not for Super Bowl...

Heather Taylor - February 1, 2021
0

Yellow Hosts M&M’s Super Bowl Premiere — Via Zoom!

Heather Taylor - January 27, 2021
0

Peanut Jr. Grows Into Bart For the 2020 Holiday Season

Heather Taylor - December 8, 2020
0

Pringles Debuts A New “Glow Up” Design For Mr. P

Heather Taylor - December 4, 2020
0

1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

Heather Taylor - October 21, 2020
5

M&M’S Spokescandies Change Colors in Sweet Social Distancing Tribute

Heather Taylor - July 28, 2020
0

Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

Heather Taylor - May 4, 2020
0

M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

Heather Taylor - February 10, 2020
0

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

Heather Taylor - January 24, 2020
0

#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl...

Heather Taylor - January 22, 2020
1
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0
Ciao, AW readers! We’re jetting off to Italy today to visit a family business called Rigoni di Asiago. This is the brand responsible for giving the world three delicious jams and spreads: Fiordifutta (a light fruit preserve), DolceDì (a natural sweetener), and Nocciolata (a hazelnut and chocolate spread).

After 20 Years, AOL’s Yellow Running Man Has Retired

December 15, 2017

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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