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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

The Budweiser Clydesdales Head to Super Bowl LVI

Heather Taylor - February 1, 2022
2

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

Heather Taylor - January 26, 2022
1

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For...

Heather Taylor - January 24, 2022
1

Oreo is Turning 110!

Heather Taylor - January 18, 2022
1

Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022

Heather Taylor - January 10, 2022
0

Meet Prince Cheddward, the Cheez-It Bowl’s First-Ever Mascot!

Heather Taylor - December 8, 2021
2

Mr. Peanut, Reginald VelJohnson Get Retro in Celebrating “A Nutty Holiday”

Heather Taylor - December 2, 2021
0

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

Heather Taylor - October 28, 2021
1

Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021
1

Mr. Peanut, Fudgie the Whale Prep for Father’s Day Celebrations

Heather Taylor - June 18, 2021
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017
0
Nothing says summertime quite like a road trip and this year, members of the ad community are bringing their favorite brand mascot buddies along for the ride.

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

November 22, 2017

20 Brand Mascots We’d Invite to Thanksgiving

November 21, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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