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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

The Budweiser Clydesdales Head to Super Bowl LVI

Heather Taylor - February 1, 2022
2

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

Heather Taylor - January 26, 2022
1

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For...

Heather Taylor - January 24, 2022
1

Oreo is Turning 110!

Heather Taylor - January 18, 2022
1

Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022

Heather Taylor - January 10, 2022
0

Meet Prince Cheddward, the Cheez-It Bowl’s First-Ever Mascot!

Heather Taylor - December 8, 2021
1

Mr. Peanut, Reginald VelJohnson Get Retro in Celebrating “A Nutty Holiday”

Heather Taylor - December 2, 2021
0

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

Heather Taylor - October 28, 2021
1

Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021
1

Mr. Peanut, Fudgie the Whale Prep for Father’s Day Celebrations

Heather Taylor - June 18, 2021
0
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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023
1
What do you know about Sunny, the friendly face of Kellogg’s Raisin Bran? Maybe you have a vague memory he used to go by...

Happy National Sorry Charlie Day!

April 6, 2020

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

Heather Taylor - June 12, 2018
0
In honor of National Fudge Day on June 16th, Ernie Keebler and his elf buddies are uprooting the Keebler Hollow Tree to the Big Apple for an exclusive pop-up event.

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

October 27, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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