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Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

J.J. Sedelmaier’s Remarkable Animation Career

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

POPULAR

Microsoft’s Clippy Makes a Comeback as an Emoji

Heather Taylor - July 20, 2021
2
Remember Clippy — or more formally Clippit, the enthusiastic paperclip assistant in Microsoft’s Office Suite? On July 14, 2021, Microsoft tweeted that if a photo of Clippy received 20k likes the company would replace the paperclip emoji in Microsoft 365 with Clippy’s likeness.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Celebrating 75 Years With Chiquita’s Miss Chiquita

September 24, 2019

EDITORS PICKS

Meet Vinicius and Tom, Two Mascots “Born Out of Excitement” for...

Heather Taylor - June 28, 2016
0
History was made on October 2, 2009 when it was announced that the 2016 Olympics would be held in Rio de Janeiro, the first South American city to ever host the games.

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

March 1, 2018

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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