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I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018

The Legend of Jean LaFoote

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Behind the Icons: Carol H. Williams

They Build Character: Interview with Pat and Amy Giles of Danger Pigeon Studios

POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Gimme That ‘Za: The Wacky World of Pizza Mascots

November 13, 2017

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

The Face Behind the Gerber Baby

Heather Taylor - January 16, 2017
0
When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness.

2007 Madison Avenue Walk of Fame Winner Profiles

September 2, 2016

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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