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Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

J.J. Sedelmaier’s Remarkable Animation Career

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

POPULAR

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1
As a kid, Joel Friedman loved listening to Kellogg’s jingles from the 1960s. Little did he know then, those jingles would pave the path for his career in advertising.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0
Follow your nose and do “whatever Froots your Loops” this summer! In their first new campaign in 50 years, Kellogg’s Froot Loops is partnering with Neff, State Bicycle Co., and Timbuk2 to design colorful gear and accessories that encourages everyone to do what makes them happy — or “Froots their Loops.”

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

The Energizer Bunny Landed a New Gig at PEEPS!

April 1, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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