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Behind the Icons: Joel Friedman

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Follow Your Nose: The Staying Power of Toucan Sam

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How Seth Werner Turned a Cluster of Grapes Into the California...

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Behind the Icons: Ed Graham

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I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

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The Legend of Jean LaFoote

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Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

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Behind the Icons: Carol H. Williams

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They Build Character: Interview with Pat and Amy Giles of Danger...

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7 Magically Delicious Facts About Lucky the Leprechaun

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A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

EDITORS PICKS

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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