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Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

J.J. Sedelmaier’s Remarkable Animation Career

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

7 Dino-Mite Facts You Might Not Know About Dino, the Sinclair...

Heather Taylor - February 20, 2018
1
If you’ve ever pulled up to a Sinclair gas station, chances are you’ve spotted a friendly green dinosaur on the brand’s logo.

Who is Little Debbie?

November 6, 2017

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

August 15, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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