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Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

J.J. Sedelmaier’s Remarkable Animation Career

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017

Mr. Peanut, Reginald VelJohnson Get Retro in Celebrating “A Nutty Holiday”

Heather Taylor - December 2, 2021

We’re all feeling a bit nutstalgic this holiday season. After a year apart from loved ones, PLANTERS icon Mr. Peanut is teaming up with...

POPULAR

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018

Let’s travel back in time to uncover the answer.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018

2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy.

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

Throwback: Quisp

May 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

What Happened To Hazelnut, The New M&M’S Spokescandy?!

May 23, 2019