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Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

J.J. Sedelmaier’s Remarkable Animation Career

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0
Easily recognized in a crowd, or better yet, on a kitchen countertop, the Pillsbury Doughboy has been giggling his way into our hearts for 50 years.

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

August 15, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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