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Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

J.J. Sedelmaier’s Remarkable Animation Career

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

POPULAR

Just Who is the Elf on the Shelf?

Heather Taylor - December 5, 2018
0
For those of you without kids or might be wondering who or what the heck the Elf on the Shelf is, you’ve come to the right place.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

EDITORS PICKS

20 Brand Mascots We’d Invite to Thanksgiving

Heather Taylor - November 21, 2016
0
Thanksgiving is right around the corner and with it comes a big day filled with turkey and stuffing, family, friends, parades and a football game (or two), and pumpkin pie to cap off the evening.

Celebrate National Root Beer Float Day with A&W’s Rooty!

August 7, 2017

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

November 12, 2024

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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