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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Behind the Icons: Joel Friedman

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

The Legend of Jean LaFoote

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

J.J. Sedelmaier’s Remarkable Animation Career

Heather Taylor - December 10, 2018
0

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

Heather Taylor - March 26, 2019
0

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle,...

Heather Taylor - May 28, 2019
0

Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019
0

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Heather Taylor - November 26, 2018
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017
0
We were honored to sit down with Brejcha and Henry and take a look back at some classic commercials from the Calabash Animation vault. In fact, we discovered so much that it couldn’t be limited to one post.

5 Facts You Never Knew About the Osito Bimbo Bear

November 17, 2017

Celebrate Thanksgiving in Dinner Pants from Stove Top!

November 21, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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