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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Behind the Icons: Joel Friedman

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

The Legend of Jean LaFoote

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

J.J. Sedelmaier’s Remarkable Animation Career

Heather Taylor - December 10, 2018
0

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

Heather Taylor - March 26, 2019
0

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle,...

Heather Taylor - May 28, 2019
0

Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019
0

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Heather Taylor - November 26, 2018
0

POPULAR

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0
Somber voiceover from an intrepid narrator kicks off Babybel’s “Join the Goodness” ad campaign, where viewers get a glimpse of an “appealing” new world. It’s a sweet environment. Some might say it’s a little too sweet.

Design Evolution: Sour Patch Kids

May 16, 2022

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
1
“Please don’t squeeze the Charmin!” Well before the creation of their current animated bear mascots, Procter & Gamble’s Charmin toilet paper had another incredibly iconic...

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

March 6, 2018

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

February 23, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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