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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Behind the Icons: Joel Friedman

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

The Legend of Jean LaFoote

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

J.J. Sedelmaier’s Remarkable Animation Career

Heather Taylor - December 10, 2018
0

Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

Heather Taylor - March 26, 2019
0

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle,...

Heather Taylor - May 28, 2019
0

Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019
0

How Illustrator Seymour Schachter Broke Into Drawing Advertising’s Biggest Characters

Heather Taylor - November 26, 2018
0

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018
0
Part dog, part panda, 100% wise guy. Fans of Fox’s Biscuits may recall that in 2008 the brand debuted a TV advert campaign directed by Garth Jennings starring a mascot named Vinnie.

The Real Life Inspiration Behind the Sun-Maid Girl

May 8, 2017

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

October 28, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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