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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Heather Taylor - September 19, 2019
0

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

Heather Taylor - December 17, 2018
2

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018
2

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

March 7, 2018

The Bic Boy’s Lasting Power

May 1, 2019

EDITORS PICKS

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0
The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City!

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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