#MAWOF

For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

With a crescent moon-shaped head, snazzy suit, and crooner’s vocals reminiscent of Bobby Darin with a sprinkling of Michael Bublé, there’s no doubt that Mac Tonight was quite a character in the McDonald’s brand mascot universe.