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Dramamine Debuts Its First Spokescharacter, The Drama Llama

Heather Taylor - May 30, 2023

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

How Hanna, a Dashboard Hula Girl, Became ARCO’s Spokesdoll Star

Vegas, Baby! Join Captain Obvious for a Tour of Resorts World Las Vegas

Here’s What Happens When Captain Obvious Meets Future Captain Obvious

Captain Obvious Takes Us On A Soothing Journey To “Places”

Heather Taylor - July 22, 2020

Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained...

Heather Taylor - May 13, 2020

Virgin Atlantic Retires Flying Lady Mascot, Introduces Five New Icons

Heather Taylor - April 24, 2019

The Heathrow Bears Make A Festive Return In Their Latest Holiday...

Heather Taylor - November 26, 2018

Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

Heather Taylor - July 10, 2018

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

January 19, 2023

Cheesy Rider: A Look Back at the Cheetos Mouse

March 27, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019