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Captain Obvious Takes Us On A Soothing Journey To “Places”

Heather Taylor - July 22, 2020

Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained Brand Mascot

Virgin Atlantic Retires Flying Lady Mascot, Introduces Five New Icons

The Heathrow Bears Make A Festive Return In Their Latest Holiday Advert

Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

Throwback: Wally Bird from Western Airlines

Heather Taylor - January 23, 2018

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

Meet Pualani, the Face of Hawaiian Airlines

Heather Taylor - July 19, 2017

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017

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How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

Heather Taylor - October 15, 2020

Halloween may look a bit different this year, but the spooktacular Monster Cereals characters — Count Chocula, Boo Berry, and Franken Berry — are back! Boils and ghouls will simply scream for this news: one of these icons, reimagined as a bust mold, could be yours!

1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

October 21, 2020

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

EDITORS PICKS

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018

The long defeated Trix Rabbit has only officially eaten a bowl of his own cereal three times.

Gold, Knights, and Merit: A Brief History of the Oscar Statuette

February 23, 2017

A Very Monster Cereals Halloween

October 30, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017