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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

Virgin Atlantic Retires Flying Lady Mascot, Introduces Five New Icons

How the Crash Test Dummies Revolutionized Seat Belt Safety

Dramamine Debuts Its First Spokescharacter, The Drama Llama

11 Brand Mascots Advertising Pros Would Road Trip With

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0

How the Crash Test Dummies Revolutionized Seat Belt Safety

Heather Taylor - May 18, 2017
0

Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

Heather Taylor - July 10, 2018
0

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
0

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018
0

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018
0

Here’s What Happens When Captain Obvious Meets Future Captain Obvious

Heather Taylor - November 17, 2020
0

Dramamine Debuts Its First Spokescharacter, The Drama Llama

Heather Taylor - May 30, 2023
0

Captain Obvious Takes Us On A Soothing Journey To “Places”

Heather Taylor - July 22, 2020
0

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017
0
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POPULAR

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Meet the 2018 Gerber Spokesbaby, Lucas!

Heather Taylor - February 12, 2018
1
Originally from Dalton, Georgia, Lucas is the first child with Down syndrome to be named a Gerber Spokesbaby.

Celebrating More Than 50 Years of Homepride’s Fred

March 27, 2017

2007 Madison Avenue Walk of Fame Winner Profiles

September 2, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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