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Dramamine Debuts Its First Spokescharacter, The Drama Llama

Heather Taylor - May 30, 2023

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

‘Ketch Up’ With the WienerFleet!

Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained Brand Mascot

Throwback: Wally Bird from Western Airlines

Heather Taylor - January 23, 2018

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained...

Heather Taylor - May 13, 2020

AW Road Trips with the Oscar Mayer Wienermobile

Heather Taylor - March 1, 2017

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017

Virgin Atlantic Retires Flying Lady Mascot, Introduces Five New Icons

Heather Taylor - April 24, 2019

How the Crash Test Dummies Revolutionized Seat Belt Safety

Heather Taylor - May 18, 2017

Meet Pualani, the Face of Hawaiian Airlines

Heather Taylor - July 19, 2017

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

Heather Taylor - July 10, 2018

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018

Welcome to part two in our two-part series about what it was like to work at Leo Burnett Chicago on the world’s most famous iconic characters.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

7 Brand Mascots We Wish Would Take Over Our Social Media...

August 22, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019