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Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

Heather Taylor - July 10, 2018

How a Giant Changed Tourism with the “Palau Pledge”

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Throwback: Wally Bird from Western Airlines

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017

AW Road Trips with the Oscar Mayer Wienermobile

Heather Taylor - March 1, 2017

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

How the Crash Test Dummies Revolutionized Seat Belt Safety

Heather Taylor - May 18, 2017

Meet Pualani, the Face of Hawaiian Airlines

Heather Taylor - July 19, 2017

Dramamine Debuts Its First Spokescharacter, The Drama Llama

Heather Taylor - May 30, 2023

The Heathrow Bears Make A Festive Return In Their Latest Holiday...

Heather Taylor - November 26, 2018

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POPULAR

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

Every Brand Mascot Coming To Super Bowl LVIII

February 7, 2024

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017

It’s America’s favorite salad dressing, but what do we truly know about ranch? Believe it or not, ranch is a fairly recent addition in the dressing world.

Macy’s Launches 5 New Floats for 2017 Thanksgiving Day Parade

November 19, 2017

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018