64 Icons.
4 Regions.
1 Championship Dream.

Tony the Tiger vs. Chester Cheetah. Twinkie the Kid vs. Miss Chiquita Banana. Flo from Progressive vs. Juan Valdez.  Breakfast Champions battle Pregnancy Cravings. Beer Royalty faces off against Delightful Desserts. The PopIcon Challenge.

Sixty-four icons battle head-to-head in a single elimination tournament to crown the 2020 PopIcon Champion.

The tournament includes four themed regions:

    1. Breakfast
    2. Snacks + Drinks
    3. Household + Insurance
    4. Mealtime + Restaurants

Over the next two weeks the icons will go head-to-head to advance in the tournament with the winners of each matchup being determined by the public vote.

Results of the days matchups will be announced at the end of the day.

Download the full bracket PDF here

Next Week:
Semifinals and Finals!


Round of 32

Round of 16



    • Monday, April 6th
    • Tuesday, April 7th


    • Thursday, April 9th