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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

Heather Taylor -
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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Heather Taylor -
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If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

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Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor -
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When a mascot meets Santa, magic happens. These are no ordinary encounters. Sometimes he’s there to offer a helping hand or share a heartwarming message.

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Every Brand Mascot Featured in Super Bowl 52

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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