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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor -
0
What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor -
5
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Whatever Happened to Play-Doh Pete?

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Why Brand Mascots Go Gaga for Cereal

Heather Taylor -
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Try to think of a cereal spokescharacter who isn’t insanely jazzed about breakfast.

The Legend of the Starbucks Siren

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

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