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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
https://youtu.be/p0wqNxtjIiM
Nawrocki started his career in 1970 as a junior art...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
