Throw your chef hats into the air and celebrate — the 48th Pillsbury Bake-Off® Contest is coming to a kitchen near you this October!

It’s big news from the little Doughboy and the team at Pillsbury, who are partnering with the Food Network to put a modern spin on the Bake-Off® event for the next generation of home cooks. More details will be revealed in October including where the Bake-Off® will take place and when, but until then here’s what we know.

This year, Pillsbury is on the lookout for more than just your favorite made-at-home recipe. They also want to hear any funny, heartfelt, family stories associated with the recipe too! And what about the grand prize? Keep your eyes peeled for news of a package that promises to be a once in a lifetime experience money can’t buy for the winner…

For AW 360 readers unfamiliar with the Bake-Off®, you’ve come to the right place. Since 1949, the Pillsbury Bake-Off® has impacted the way we bake today and reflected the food trends of the times. The majority of contest entries in the 1950s were scratch cakes while Italian dessert recipes were extremely popular in the 1970s, showcasing heritage and global flavors. The event has also signified major tech advances with food as well. In 1969, a recipe made with refrigerated dough took first place at the Bake-Off® and over 30 years later a recipe using refrigerated pizza dough would be crowned the winner. The most recent Bake-Off® was held in 2014 in Nashville, Tennessee with 100 finalists rolling up their sleeves and getting elbow-deep into their recipes.

While we don’t yet know if there’ll be a celebrity host involved in this year’s Bake-Off® (Martha Stewart, Padma Lakshmi, and Carla Hill have previously emceed in the past), we do know that Poppin’ Fresh will be there giggling in attendance.

Beyond the Bake-Off®, watch out for his upcoming balloon float at the Macy’s Thanksgiving Day Parade and in commercial spots this holiday season. All of this exciting Doughboy news can only mean one thing… Let’s dance!

Image credit: General Mills


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