Heather Taylor
Icon Researcher & Blogger at Advertising Week
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A Look Back at Choo-Choo Charlie’s Catchy Jingles
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?
EDITORS PICKS
How To Redesign Chicken of the Sea’s Catalina After Two Decades
After two decades, Catalina, the iconic mermaid mascot for Chicken of the Sea International (COSI), received a makeover in January 2023.
How does one refresh...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
