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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

20 Brand Mascots We’d Invite to Thanksgiving

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Throwback: Kellogg’s Cornelius Rooster

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The Spooktacular Origins of Monster Cereals

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What Will the New Most Interesting Man in the World Do...

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Why Brand Mascots Go Gaga for Cereal

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A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

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Throwback: Nesquik Bunny

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Presenting the 2016 Madison Avenue Walk of Fame Winners!

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Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

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2013 Madison Avenue Walk of Fame Winner Profiles

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Who Is The Mint Mobile Fox?

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Have you ever wondered about the green fox behind the Mint Mobile brand? There’s not a whole lot of information available about this brand mascot....

The Roast of Mr. Peanut Is Coming To Super Bowl LVII

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9 Things You Never Knew About Morris the Cat

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Since 1968, he’s been the purr-fect icon for 9Lives Cat Food, an orange tabby plucked from obscurity to become one of the most recognizable felines around. But what do we really know about “the world’s most finicky cat” anyway?

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Dig It! All About The Honey Smacks Dig’em Frog

EDITORS PICKS

Cheesy Rider: A Look Back at the Cheetos Mouse

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Before Chester Cheetah proclaimed his favorite orange dusted, cornmeal snacks to be “dangerously cheesy,” another character represented the Cheetos brand.

9 Things You Never Knew About Morris the Cat

All About Snap, Crackle, and Pop from Rice Krispies

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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