Heather Taylor
Icon Researcher & Blogger at Advertising Week
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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...
EDITORS PICKS
Why We Vote for Mascots Every Year
By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
