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Home Icons Design Evolution

Design Evolution

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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Design Evolution: Sour Patch Kids

Advertising’s Secret Weapon? It’s The Brand Mascot

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

Design Evolution: Green Giant

Heather Taylor - January 9, 2017
1

Design Evolution: Quaker Man

Heather Taylor - December 13, 2016
1

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0

Design Evolution: Mr. Clean

Heather Taylor - July 6, 2016
0

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Breaking News: The Planters NUTmobile Has Been Stolen!

Heather Taylor - July 14, 2017
0
Yes, loyal AW360 readers, you read that headline right — Mr. Peanut’s stylish, 27-foot NUTmobile has been reported stolen! We’ll be updating the story as we get more coverage on what’s going on, but here’s what we know so far about this nutty situation.

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

June 14, 2018

Who is That Man on the Whitman’s Sampler Box?

February 13, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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