Meet Yipes: The Friendly Face of Fruit Stripe Gum
Everything about Fruit Stripe Gum is delightful, especially when you’re a kid growing up alongside the brand. There’s the gum itself, easy to chew...
POPULAR
How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...
This summer, 7UP enthusiasts in India will be heading “Back to Cool” with the soft drink’s new campaign made specifically with nostalgia in mind.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
