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How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

A Pup and His Toilet Paper: 5 Things You Never Knew About the Andrex Puppy

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

Heather Taylor - December 6, 2016
0

4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

Heather Taylor - November 30, 2016
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

20 Brand Mascots We’d Invite to Thanksgiving

Heather Taylor - November 21, 2016
0

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

7 Dino-Mite Facts You Might Not Know About Dino, the Sinclair...

February 20, 2018

Meet the Serta Counting Sheep

October 10, 2017

EDITORS PICKS

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0
Developed in 1940s by Tennessee bottlers Barney and Ally Hartman, Mountain Dew is actually slang for “moonshine.” That’s right, folks — this soft drink was initially developed as a mixer for whiskey!

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

September 6, 2016

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

January 31, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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