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How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

A Pup and His Toilet Paper: 5 Things You Never Knew About the Andrex Puppy

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

How the Crash Test Dummies Revolutionized Seat Belt Safety

Heather Taylor - May 18, 2017
0

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1

9 Things You Never Knew About Morris the Cat

Heather Taylor - April 26, 2017
2
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Meet the Serta Counting Sheep

October 10, 2017

7 Dino-Mite Facts You Might Not Know About Dino, the Sinclair...

February 20, 2018

EDITORS PICKS

Creating the Characters: Moz the Monster for John Lewis

Heather Taylor - December 15, 2017
0
Few televised spots are as anticipated each year as the Christmas ads from UK retailer John Lewis. This year’s campaign is no exception, as the world was introduced to Moz the Monster.

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

The Tale of Skiro the Squirrel

March 17, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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