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Meet Gatsby and Blocky, Gate.io’s New Mascots!

Heather Taylor - September 25, 2022

Microsoft’s Clippy Makes a Comeback as an Emoji

Can Zooey Deschanel Pass as the Real AT&T Lily?

Design Evolution: Hootsuite’s Owly

The Surprising Reason Why the Duolingo Owl is Green

The Surprising Reason Why the Duolingo Owl is Green

Heather Taylor - March 8, 2022

Hinge’s Mascot Begs Gen Z: Fall in Love and Delete This...

Heather Taylor - September 15, 2022

Terrified Of AI? Let Moogsoft’s Cow Character Be Your Sage Guide

Heather Taylor - August 30, 2018

4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

Heather Taylor - November 30, 2016

Design Evolution: Hootsuite’s Owly

Heather Taylor - August 8, 2022

Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

Heather Taylor - May 31, 2016

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

April 2, 2019

EDITORS PICKS

The Best Kind of Mayhem

Heather Taylor - June 16, 2016

In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

The Story of Green Giant’s Sprout

August 28, 2017

A Very Musical Doughboy

May 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017