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The Surprising Reason Why the Duolingo Owl is Green

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Microsoft’s Clippy Makes a Comeback as an Emoji

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Terrified Of AI? Let Moogsoft’s Cow Character Be Your Sage Guide

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After 20 Years, AOL’s Yellow Running Man Has Retired

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Meet Tencent’s QQ Penguin

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4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

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Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The Panda Behind the World Wildlife Fund’s Logo

EDITORS PICKS

Throwback: BuzzBee of Honey Nut Cheerios

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When Honey Nut Cheerios launched in 1979, the world was abuzz with praise for the delicious nuts and honey-flavored cereal.

7 Brand Mascots That Define Summertime

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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