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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...
EDITORS PICKS
Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...
Welcome to part two in our two-part series about what it was like to work at Leo Burnett Chicago on the world’s most famous iconic characters.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
