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Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor -
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1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

Heather Taylor -
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Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a 30-year hiatus. His mission? “Make America Grape Again.”

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor -
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This October, the Gecko celebrates “Happy GEICOween!” in a new series of GEICO commercials from The Martin Agency. GEICOween may be the first time we’ve ever seen the Gecko spooked to be entering a home, too.

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

A Look Back at Choo-Choo Charlie’s Catchy Jingles

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A Look Back at the Olympic Mascots: 2000s – 2010s

Heather Taylor -
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In our third and final installment of our throwback to the mascots of the Olympic Games, we’re hurtling into the last two decades where mascots are becoming more modern than ever before.

What Do Brand Mascots Need to Survive? Give Each Character a...

Happy Sorry Charlie Day!

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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