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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Meet the Winning Mascots of the 2020 Madison Avenue Walk of...

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Meet the 2019 Madison Avenue Walk of Fame Winners!

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The Winners Of The 2018 Walk of Fame Icon Awards!

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A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

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Presenting the 2017 Madison Avenue Walk of Fame Winners!

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Why We Vote for Mascots Every Year

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Throwback: Vlasic Stork

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Happy Sorry Charlie Day!

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

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For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

All About Snap, Crackle, and Pop from Rice Krispies

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

EDITORS PICKS

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

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If you believe with all of your heart that elves can create uncommonly good treats and there is a pinch of magic in every bite, then you believe in the Keebler Elves.

They Build Character: Interview with Pat and Amy Giles of Danger...

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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