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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Meet the Winning Mascots of the 2020 Madison Avenue Walk of...

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Meet the 2019 Madison Avenue Walk of Fame Winners!

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The Winners Of The 2018 Walk of Fame Icon Awards!

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A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

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Presenting the 2017 Madison Avenue Walk of Fame Winners!

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Why We Vote for Mascots Every Year

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Throwback: Vlasic Stork

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Happy Sorry Charlie Day!

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The Roast of Mr. Peanut Is Coming To Super Bowl LVII

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Tiny feet. No pants. Old, underlined. Cheap, written twice. These are just a handful of the Post-it Notes inside comedian Jeff Ross’ trailer for...

Who Is The Mint Mobile Fox?

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9 Things You Never Knew About Morris the Cat

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Since 1968, he’s been the purr-fect icon for 9Lives Cat Food, an orange tabby plucked from obscurity to become one of the most recognizable felines around. But what do we really know about “the world’s most finicky cat” anyway?

Dig It! All About The Honey Smacks Dig’em Frog

A Look Back at Choo-Choo Charlie’s Catchy Jingles

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Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

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We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States?

Presenting the 2017 Madison Avenue Walk of Fame Winners!

How Vinnie the “Danda” Was Created for Fox’s Biscuits

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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