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Top 7 Winningest Super Bowl Mascots of the 2000s

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2009 Madison Avenue Walk of Fame Winner Profiles

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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Dramamine Debuts Its First Spokescharacter, The Drama Llama

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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

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“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

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Design Evolution: Cap’n Crunch

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In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Who Was Delbert the La Choy Dragon?

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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