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Yellow Hosts M&M’s Super Bowl Premiere — Via Zoom!

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Every Brand Mascot Featured in Super Bowl LIV

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#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl...

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First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

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8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

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Every Brand Mascot Featured In Super Bowl 53

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Red, Yellow, And Orange Are “Bad Passengers” In M&M’S Super Bowl...

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Mr. Peanut Races To Rescue Alex Rodriguez From Sad Super Bowl...

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Burger King Returns To The Super Bowl In Mystery Box Teaser

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It’s Crunch Time for Mr. Peanut and Alex Rodriguez in Planters...

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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Dramamine Debuts Its First Spokescharacter, The Drama Llama

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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

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“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

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Presenting the 2017 Madison Avenue Walk of Fame Winners!

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Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches! 

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

Oral History: Calabash Animation (Part 2)

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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