Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
Throwback: BuzzBee of Honey Nut Cheerios
When Honey Nut Cheerios launched in 1979, the world was abuzz with praise for the delicious nuts and honey-flavored cereal.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
