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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

The Roast of Mr. Peanut Is Coming To Super Bowl LVII

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Who Is The Mint Mobile Fox?

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5 Reasons Why I Don’t Think Maya Rudolph Is The New...

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Game On! Mr. Peanut Is Heading To Super Bowl LVII!

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Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

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Could a Brand Mascot Persuade You To Eat More Vegetables?

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The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary”...

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Newt The Gnu Speaks Out In Rare Interview On How He...

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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

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Get Ready to Spread Joy This Holiday Season With Hidden Valley...

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

11 Mascots We Wish Would Be Our Valentines

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Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day.

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Oral History: Calabash Animation (Part 2)

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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