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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black Label

Heather Taylor - March 1, 2018

This Calls for Tequila: In Conversation with Jonathan Goldsmith

All the Brand Mascots That Made Headlines in 2017

Who Was the Coca-Cola Sprite Boy?

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

A Look Back at the Olympic Mascots: 2000s – 2010s

Heather Taylor - August 3, 2016
0
In our third and final installment of our throwback to the mascots of the Olympic Games, we’re hurtling into the last two decades where mascots are becoming more modern than ever before.

Gimme That ‘Za: The Wacky World of Pizza Mascots

November 13, 2017

Throwback: Hawaiian Punch’s Punchy

July 18, 2016

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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