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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

AWEurope Throwback: Typhoo Tea Gnu

How the Tetley Tea Folk Made a Comeback with UK Audiences

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
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Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
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Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
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POPULAR

5 Fun Facts About Snuggle Bear

Heather Taylor - November 22, 2021
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1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

EDITORS PICKS

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
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Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue.

2007 Madison Avenue Walk of Fame Winner Profiles

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Throwback: Nesquik Bunny

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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