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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

AWEurope Throwback: Typhoo Tea Gnu

How the Tetley Tea Folk Made a Comeback with UK Audiences

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
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Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
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Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Microsoft’s Clippy Makes a Comeback as an Emoji

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

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Welcome to part two in our two-part series about what it was like to work at Leo Burnett Chicago on the world’s most famous iconic characters.

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The Advertising Week Twitter Chat on Icons

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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