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How Fudgie the Whale Became “Fudgie the Beer”

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Doggone It! The Most Memorable Real-Life Dogs in Advertising

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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

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Putting the “Kool” Back in Kool-Aid

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Behind the Icons: Ed Graham

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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

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This Calls for Tequila: In Conversation with Jonathan Goldsmith

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All the Brand Mascots That Made Headlines in 2017

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Who Was the Coca-Cola Sprite Boy?

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Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

EDITORS PICKS

Throwback: BuzzBee of Honey Nut Cheerios

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When Honey Nut Cheerios launched in 1979, the world was abuzz with praise for the delicious nuts and honey-flavored cereal.

Meet Miss Chiquita: The First Lady of Fruit

Happy Sorry Charlie Day!

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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