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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

A Cinderella Story, As Told by the GEICO Gecko

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
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The Best Kind of Mayhem

Heather Taylor - June 16, 2016
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A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0
What do a dinner table full of characters, an oven mitt on a quest for Italian flavor, a giant dribbling a basketball, and a heart-smart tuna all have in common? Each is a different brand mascot brought to life for advertising campaigns by the creatives at Calabash Animation.

How a Giant Changed Tourism with the “Palau Pledge”

June 25, 2018

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

January 31, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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