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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

A Cinderella Story, As Told by the GEICO Gecko

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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Heather Taylor - August 22, 2017
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The Best Kind of Mayhem

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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
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Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

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Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

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EDITORS PICKS

The Secret Life of Mr. Jelly Belly

Heather Taylor - April 20, 2017
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He’s cherry red with a big grin on his face and just as sweet as the candy he was created after. Who else could we be talking about but Mr. Jelly Belly, the official mascot for Jelly Belly jelly beans?

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

10 Brand Mascots We’d Dress Up As For Halloween

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

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Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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