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Insurance

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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

A Cinderella Story, As Told by the GEICO Gecko

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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Heather Taylor - August 22, 2017
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A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

EDITORS PICKS

Throwback: Mac Tonight

Heather Taylor - January 24, 2017
0
With a crescent moon-shaped head, snazzy suit, and crooner’s vocals reminiscent of Bobby Darin with a sprinkling of Michael Bublé, there’s no doubt that Mac Tonight was quite a character in the McDonald’s brand mascot universe.

Design Evolution: Mr. Clean

July 6, 2016

How Vinnie the “Danda” Was Created for Fox’s Biscuits

March 13, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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