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Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Behind the Icons: Carol H. Williams

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0
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POPULAR

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9
It was the battle of the breakfast bowls in 1965. Quisp, a zany pink alien, had met his match in Quake, a miner-themed superhero.

AW Throwback: Mr. Zip

August 29, 2023

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

How Many Icons Can You Spot In The Clio Awards Digital...

August 20, 2019

2008 Madison Avenue Walk of Fame Winner Profiles

September 6, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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