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Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017

Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023
1
In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

Behind the Icons: Ed Graham

April 16, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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