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How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

Heather Taylor - November 11, 2020
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

Throwback: Wally Bird from Western Airlines

January 23, 2018

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0
Ever since his debut in the 1960s, cereal fans everywhere have been smitten with Sonny the Cuckoo Bird and his zany enthusiasm for Cocoa Puffs. But Sonny wasn’t the only character crazy for that munchy, crunchy, and chocolatey taste.

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

October 28, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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