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Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Celebrating More Than 50 Years of Homepride’s Fred

Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0
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POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

Meet the Hostess Gang!

June 4, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

September 13, 2017

EDITORS PICKS

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0
Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the cereal aisle.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Green Giant, Mr. Peanut To Grow Moustaches For Movember

November 1, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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