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A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017

The Story of Green Giant’s Sprout

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

The Pillsbury Bake-Off is Back!

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0
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POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2
Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue.

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

Why We Vote for Mascots Every Year

September 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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