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‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Design Evolution: The Pillsbury Doughboy

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020
0

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

Who is Captain Morgan?

August 16, 2017

Throwback: The M&M’s Candy Man

December 4, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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