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Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017

Osito Bimbo Takes Flight on the Rise & Shine Tour

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

All the Brand Mascots That Made Headlines in 2017

How Borden Dairy Plans To Revamp Elsie The Cow

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1
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POPULAR

Microsoft’s Clippy Makes a Comeback as an Emoji

Heather Taylor - July 20, 2021
2
Remember Clippy — or more formally Clippit, the enthusiastic paperclip assistant in Microsoft’s Office Suite? On July 14, 2021, Microsoft tweeted that if a photo of Clippy received 20k likes the company would replace the paperclip emoji in Microsoft 365 with Clippy’s likeness.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

9 Things You Never Knew About Morris the Cat

Heather Taylor - April 26, 2017
2
Since 1968, he’s been the purr-fect icon for 9Lives Cat Food, an orange tabby plucked from obscurity to become one of the most recognizable felines around. But what do we really know about “the world’s most finicky cat” anyway?

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

July 24, 2017

What’s Inside the Advertising Icon Museum?

September 14, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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