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How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023

AW Throwback: Milton the Toaster

Meet Jus-Rol Janet, the UK Pastry Icon

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Every Brand Mascot Coming To Super Bowl LVIII

February 7, 2024

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

November 12, 2024

EDITORS PICKS

Presenting the 2016 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 28, 2016
0
The votes are in, the polls have closed, and Decision 2016 has been made!

Recapping Advertising Week: Brand Mascot Edition

October 3, 2017

Celebrating 30 Years of Auntie Anne’s Pretzel Love

March 3, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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