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Meet the Frankmobile!

Heather Taylor - May 25, 2023

Duke’s Mayo Debuts First-Ever Mascot, Tubby

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

All the Brand Mascots That Made Headlines in 2017

AW Throwback: The Dinty Moore Lumberjack

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0
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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor - August 15, 2016
0
What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon.

Design Evolution: Mr. Clean

July 6, 2016

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

January 19, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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