POPULAR
All About Snap, Crackle, and Pop from Rice Krispies
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?
EDITORS PICKS
How Can Brands and Agencies Redefine Female Representation in Brand Mascots?
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
