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AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021

Celebrating National Ravioli Day with Chef Boyardee

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

The Return of the Gorton’s Fisherman

Behind the Icons: Joel Friedman

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Design Evolution: Sour Patch Kids

May 16, 2022

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0
Every year on April 6th, the hippest tuna under the sea joins the world in celebrating Sorry Charlie Day.

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

5 Facts You Never Knew About the Osito Bimbo Bear

November 17, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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