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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

May 16, 2022

The History of the NBC Peacock

June 20, 2017

EDITORS PICKS

7 Brand Mascots Providing Comfort During the Coronavirus

Heather Taylor - March 17, 2020
0
What do a family of bears, a tuna in a beret, and a cheerful bald gent all have in common? These are just a few famous brand mascots representing cleaning products and nonperishable foods households have stocked up during the coronavirus.

Celebrating National Ravioli Day with Chef Boyardee

March 19, 2018

2012 Madison Avenue Walk of Fame Winner Profiles

September 16, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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