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Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
EDITORS PICKS
Oral History: Calabash Animation (Part 1)
We were honored to sit down with Brejcha and Henry and take a look back at some classic commercials from the Calabash Animation vault. In fact, we discovered so much that it couldn’t be limited to one post.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
