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AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
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POPULAR

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1
As a kid, Joel Friedman loved listening to Kellogg’s jingles from the 1960s. Little did he know then, those jingles would pave the path for his career in advertising.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0
Who’s ready to cue the confetti? The holiday season officially begins on Thursday November 23 at 8:30 AM EST with the return of The...

The Spooktacular Origins of Monster Cereals

October 27, 2016

Advertising’s 10 Most Stylish Brand Icons

June 6, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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