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Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021

The Green Giant Plants Himself in Times Square

Celebrating 40 Years of Fun with Chuck E. Cheese

All the Brand Mascots That Made Headlines in 2017

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

EDITORS PICKS

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0
In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.

Meet Pualani, the Face of Hawaiian Airlines

July 19, 2017

What’s Inside the Advertising Icon Museum?

September 14, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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