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Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

All the Brand Mascots That Made Headlines in 2017

Meet the Frankmobile!

Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

EDITORS PICKS

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0
Easily recognized in a crowd, or better yet, on a kitchen countertop, the Pillsbury Doughboy has been giggling his way into our hearts for 50 years.

Throwback: Squeezit

July 27, 2017

Presenting the 2017 Madison Avenue Walk of Fame Winners!

September 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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