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Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Happy Sorry Charlie Day!

The Return of the Gorton’s Fisherman

‘Ketch Up’ With the WienerFleet!

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Who is Little Debbie?

Heather Taylor - November 6, 2017
1
In 1960, the McKees came up with a new brand of snack cakes and tried to think of a catchy name for them. Nothing felt right until they came across a photo of their four-year-old granddaughter Debbie wearing a cowgirl hat.

Celebrating 40 Years of Fun with Chuck E. Cheese

June 5, 2017

A Very Musical Doughboy

May 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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