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Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016

The Story of Green Giant’s Sprout

Celebrating National Ravioli Day with Chef Boyardee

Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s Beans Super Bowl Ad

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017
0
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How Vinnie the “Danda” Was Created for Fox’s Biscuits

March 13, 2018

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

March 1, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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