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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Behind the Icons: Carol H. Williams

AW Throwback: The Dinty Moore Lumberjack

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Raid Bugs: Characters We Love To Hate

June 10, 2019

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

Heather Taylor - September 6, 2016
0
It’s impossible to forget your first introduction to the Sanrio character canon.

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

What are Brand Mascots Tweeting About in Summer 2022?

July 12, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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