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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

Behind the Icons: Carol H. Williams

5 Facts You Never Knew About the Osito Bimbo Bear

Osito Bimbo Takes Flight on the Rise & Shine Tour

Meet Jus-Rol Janet, the UK Pastry Icon

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
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Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1
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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

March 8, 2018

A Very Monster Cereals Halloween

October 30, 2017

EDITORS PICKS

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0
This week, we bid Italy and our adventures with Skiro the Squirrel arrivederci as we depart to the United Kingdom for a one-on-one with the ever-grinning, ever-charming Fred from Homepride.

A Very Monster Cereals Halloween

October 30, 2017

Recapping Advertising Week: Brand Mascot Edition

October 3, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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