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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...
EDITORS PICKS
13 Biggest Brand Mascot Stories of 2016
It’s a brand mascot’s world and we’re just living in it. Here’s a refresher on our favorite stories from 2016 starring these familiar faces (with a couple of fresh ones in between!).
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
