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How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023

Betty Crocker Celebrates Centenarian Birthday

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Meet Jus-Rol Janet, the UK Pastry Icon

A Very Musical Doughboy

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Design Evolution: Sour Patch Kids

May 16, 2022

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0
Today, it’s impossible to imagine picking up a box of Lucky Charms and not see the grinning face of Lucky the Leprechaun, one of the most magically delicious mascots around, on the cover.

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

November 14, 2018

2008 Madison Avenue Walk of Fame Winner Profiles

September 6, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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