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Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK Holiday Ads

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Celebrating 40 Years of Fun with Chuck E. Cheese

Meet Jus-Rol Janet, the UK Pastry Icon

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Celebrating 75 Years With Chiquita’s Miss Chiquita

September 24, 2019

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
1
“Please don’t squeeze the Charmin!” Well before the creation of their current animated bear mascots, Procter & Gamble’s Charmin toilet paper had another incredibly iconic...

Celebrating More Than 50 Years of Homepride’s Fred

March 27, 2017

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

December 6, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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