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Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017

Meet Jus-Rol Janet, the UK Pastry Icon

How To Redesign Chicken of the Sea’s Catalina After Two Decades

All the Brand Mascots That Made Headlines in 2017

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with Ebanana Scrooge

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0
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POPULAR

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0
Do you have a craving for “The Fluffy Side of Life?” You’re in luck! JET-PUFFED Marshmallows, America’s Favorite Marshmallow for more than half a century, have just debuted a new ad campaign starring the bouncy, giggly, JET-PUFFED Pals.

Design Evolution: Sour Patch Kids

May 16, 2022

Meet the Hostess Gang!

June 4, 2018

EDITORS PICKS

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0
She has flowing hair and wears a crown like adornment atop her head. Her face is serene and her all-knowing grin is akin to the Mona Lisa — if Da Vinci’s masterpiece was ever a secret coffee enthusiast, that is.

Meet “The Real Mad Men of Chicago”

June 6, 2022

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

October 27, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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