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Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s Beans Super Bowl Ad

Who Was Delbert the La Choy Dragon?

The Story of Green Giant’s Sprout

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

Heather Taylor - November 11, 2020
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018
1

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0
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POPULAR

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it’s impossible not to immediately recognize Punchy, the brand mascot for Hawaiian Punch fruit punch drinks.

AW Throwback: Swiss Miss

October 21, 2019

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0
For more than 80 years, the Clydesdales have been icons on behalf of the brand’s brew dating from the Prohibition era to Super Bowl Sunday.

2005 Madison Avenue Walk of Fame Winner Profiles

August 29, 2016

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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