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AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021

The Pillsbury Bake-Off is Back!

Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

‘Ketch Up’ With the WienerFleet!

Meet the Frankmobile!

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019
1
Iconic characters like Cap’n Crunch, the Pillsbury Doughboy, and the Aflac Duck wear an absurd amount of hats. They have to constantly sell a product, but never ask for a raise, benefits, or PTO.

20 Brand Mascots We’d Invite to Thanksgiving

November 21, 2016

2006 Madison Avenue Walk of Fame Winner Profiles

August 30, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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