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The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017

Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

5 Facts You Never Knew About the Osito Bimbo Bear

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Meet Jus-Rol Janet, the UK Pastry Icon

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

Heather Taylor - November 22, 2017
1
From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year.

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

June 12, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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