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‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

Osito Bimbo Takes Flight on the Rise & Shine Tour

Meet the Pillsbury Doughboy’s Family!

Celebrating 40 Years of Fun with Chuck E. Cheese

All the Brand Mascots That Made Headlines in 2017

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1
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POPULAR

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Heather Taylor - November 13, 2017
3
We’ve shared magical facts you might not have known about Ernie Keebler and taken 360 readers on a tour of the Keebler Hollow Tree. Now, we’re sharing more about the elves themselves and their distinctive personalities.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0
In April 2017, the American Advertising Federation (AAF) inducted Carol H. Williams into the Advertising Hall of Fame. Her induction marks a major milestone in AAF’s history, as Williams is the first African American woman creative to be inducted into the Advertising Hall of Fame.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

All About Soohorang and Bandabi, the PyeongChang 2018 Winter Olympic Mascots

January 22, 2018

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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