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Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017

Celebrating 40 Years of Fun with Chuck E. Cheese

Osito Bimbo Takes Flight on the Rise & Shine Tour

The Story of Green Giant’s Sprout

The Pillsbury Bake-Off is Back!

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0
Every year on April 6th, the hippest tuna under the sea joins the world in celebrating Sorry Charlie Day.

Design Evolution: Cap’n Crunch

July 18, 2016

Design Evolution: Mr. Clean

July 6, 2016

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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