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How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

The Green Giant Plants Himself in Times Square

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

EDITORS PICKS

The Face Behind the Gerber Baby

Heather Taylor - January 16, 2017
0
When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness.

Why We Vote for Mascots Every Year

September 7, 2017

2011 Madison Avenue Walk of Fame Winner Profiles

September 14, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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