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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Celebrating 40 Years of Fun with Chuck E. Cheese

Duke’s Mayo Debuts First-Ever Mascot, Tubby

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018
1

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

September 19, 2018

Oral History: Calabash Animation (Part 2)

April 25, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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