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Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020

How Borden Dairy Plans To Revamp Elsie The Cow

Meet the Frankmobile!

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Who Was Delbert the La Choy Dragon?

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0
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POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

EDITORS PICKS

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2
Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue.

11 Brand Mascots Advertising Pros Would Road Trip With

June 7, 2017

The Real Life Inspiration Behind the Sun-Maid Girl

May 8, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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