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Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK Holiday Ads

Did A Real Man Inspire The Cracker Barrel Logo?

Celebrating National Ravioli Day with Chef Boyardee

How Borden Dairy Plans To Revamp Elsie The Cow

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor - August 15, 2016
0
What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon.

2010 Madison Avenue Walk of Fame Winner Profiles

September 12, 2016

Why The Ad Industry Will Always Need Brand Mascots

September 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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