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Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A Very Different Origin Story

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Cheesy Rider: A Look Back at the Cheetos Mouse

March 27, 2018

EDITORS PICKS

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0
Break out the bubbles (carbonated Coke bubbles, that is) and join us for a look through the decades at how Sundblom was inspired to paint the holly jolly fellow we know and love today.

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

June 12, 2018

How Target Woofed Its Way to Shopping Success with Bullseye

November 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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