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Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017

Who Is The Woman Behind The Contadina Logo?

Who Was Delbert the La Choy Dragon?

Happy National Sorry Charlie Day!

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023
0

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1
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POPULAR

Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023
1
What do you know about Sunny, the friendly face of Kellogg’s Raisin Bran? Maybe you have a vague memory he used to go by...

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019
0
Who doesn’t love hearing about the characters heading to New York City for the Macy’s Thanksgiving Day Parade? The 2019 lineup includes brand mascots making parade appearances as balloons, balloonicles, and floats. Some balloons are new to this year’s parade, while others are beloved fan favorites. Let’s see which iconic characters will be taking flight!

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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