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Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Meet Miss Chiquita: The First Lady of Fruit

Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

How Tony The Tiger Commercials Are Filmed

January 14, 2019

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

7 Brand Mascots Providing Comfort During the Coronavirus

March 17, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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