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Cheesy Rider: A Look Back at the Cheetos Mouse
Before Chester Cheetah proclaimed his favorite orange dusted, cornmeal snacks to be “dangerously cheesy,” another character represented the Cheetos brand.
EDITORS PICKS
Why Brand Mascots Go Gaga for Cereal
Try to think of a cereal spokescharacter who isn’t insanely jazzed about breakfast.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
