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A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Osito Bimbo Takes Flight on the Rise & Shine Tour

Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Betty Crocker Celebrates Centenarian Birthday

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0
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POPULAR

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

Design Evolution: Sour Patch Kids

May 16, 2022

Design Evolution: Cap’n Crunch

July 18, 2016

EDITORS PICKS

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
1
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

Meet the Serta Counting Sheep

October 10, 2017

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

February 23, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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