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How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

A Very Musical Doughboy

Who Is The Woman Behind The Contadina Logo?

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Raid Bugs: Characters We Love To Hate

June 10, 2019

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

April 19, 2021

EDITORS PICKS

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0
We’ve seen the Green Giant return to the Valley with a brand-new character design and Mr. Clean put his own spin on dirty dancing during the Super Bowl 51. Now, the legendary Gorton’s Fisherman is joining the revamped icons party.

Meet Tencent’s QQ Penguin

July 11, 2017

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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