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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Betty Crocker Celebrates Centenarian Birthday

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

All the Brand Mascots That Made Headlines in 2017

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 2, 2022
0
We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters! From beloved brand mascots to...

Design Evolution: The Cheerios Kid and Sue

January 16, 2018

Why We Vote for Mascots Every Year

September 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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