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Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Celebrating 40 Years of Fun with Chuck E. Cheese

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

The Pillsbury Bake-Off is Back!

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

AWEurope Throwback: The Country Life Buttermen

May 3, 2021

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

Design Evolution: Mr. Clean

July 6, 2016

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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