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They’re ALIVE! McDonald’s Brings Back Its Iconic Halloween Pails

Heather Taylor - October 14, 2022

The 2021 PopIcon Challenge is Here!

The Pop Icon Challenge

Introducing the PopIcon Challenge!

POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

EDITORS PICKS

The Face Behind the Gerber Baby

Heather Taylor - January 16, 2017
0
When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness.

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

October 27, 2022

Meet Miss Chiquita: The First Lady of Fruit

August 23, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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