The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.

Narrated by Wally, Charlie the Tuna’s lifelong fish buddy and voiced by cartoonist Joe Wos, this video takes a look back at Charlie’s major milestones over the last 60 years. From Charlie’s early days developed by copywriter Tom Rogers as a tuna with great taste — even though StarKist wants tuna that tastes great — to his major brand mascot wins, including his 2020 induction into Advertising Week’s Madison Avenue Walk of Fame.


Keep your eyes peeled for shout outs from famous brand mascot pals throughout the video! We won’t tell who all shows up, but they’re reely fin-tastic cameos! Happy 60th birthday, Charlie!


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