Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
The Story of Green Giant’s Sprout
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.
EDITORS PICKS
Every Brand Mascot Featured in Super Bowl 52
Super Bowl LII marked a historic victory for the Philadelphia Eagles on Sunday night for sports fans everywhere.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
