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Home #AWNewYork2023

#AWNewYork2023

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Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How Brand Mascots Are Winning Over Social Media Audiences

Heather Taylor - October 18, 2023

POPULAR

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

Heather Taylor - February 1, 2017
1
It was the year of PONG, the debut of HBO as a subscription cable service, and our first introduction to Scrubbing Bubbles. Consumers met the iconic cleaning enthusiasts in 1972 with the launch of Dow Bathroom Cleaner with Scrubbing Bubbles

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

AW Throwback: Swiss Miss

October 21, 2019

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

October 30, 2018

AW Road Trips with the Oscar Mayer Wienermobile

March 1, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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