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Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How Brand Mascots Are Winning Over Social Media Audiences

Heather Taylor - October 18, 2023

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0
Join us as we go back in time with General Mills and revisit some of the greatest characters to ever hang out with us during breakfast in this special AW360 origin stories post.

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

Oral History: Calabash Animation (Part 1)

April 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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