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Home #AWNewYork2023

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Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How Brand Mascots Are Winning Over Social Media Audiences

Heather Taylor - October 18, 2023

POPULAR

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

AW Road Trips with the Oscar Mayer Wienermobile

Heather Taylor - March 1, 2017
0
Wherever this vehicle goes, a line of mustard follows — or is that really just a yellow traffic line? Why, it's none other than the instantly recognizable Oscar Mayer Wienermobile!

What are Brand Mascots Tweeting About in Summer 2022?

July 12, 2022

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

September 6, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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