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Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How Brand Mascots Are Winning Over Social Media Audiences

Heather Taylor - October 18, 2023

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Design Evolution: Mr. Clean

July 6, 2016

EDITORS PICKS

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2
Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue.

2013 Madison Avenue Walk of Fame Winner Profiles

September 19, 2016

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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